Why You Need Email Marketing
In the age of social media, it can be easy to forget the power of email marketing. However, for ecommerce businesses, email is still one of the most effective ways to reach and engage customers. Email allows you to reach a large number of people with a personalized message. Unlike social media platforms, which are often crowded with content from other brands, an email newsletter comes directly into a customer's inbox. This gives you a chance to make a connection with the reader and give them a reason to visit your site. It’s an extremely cost-effective way to reach potential customers and increase sales for a fraction of the cost of traditional advertising.