There are 3 main types of Google ads: Search Network campaigns, Display Network campaigns, and Video campaigns.
1. Search Network Campaigns
Search Network campaigns are designed to reach users who are actively searching for products or services like yours. These campaigns target keywords that users enter into Google’s search engine, and your ad will appear next to the search results.
2. Display Network Campaigns
Display Network campaigns reach users across millions of websites, apps, and videos that partner with Google to show ads. Your ad can appear on these sites as a banner ad, video ad, or Native ad which is a type of ad that blends in with the surrounding content.
3. Video Campaigns
Video campaigns allow you to reach users across YouTube and millions of other websites that show video content. Your ad can appear before, during, or after a video that a user is watching, and you can target specific audiences with your videos.