There are a number of issues that can crop up when undertaking social media marketing. One of the most common is mismatched expectations; individuals or businesses may have unrealistic expectations of what social media can do for them in terms of providing leads or sales, and may be disappointed when results don’t meet those lofty standards. Additionally, social media marketing requires a significant investment of time and effort; unless you’re prepared to commit to frequent updates and engaging with your audience, it’s easy to let your social media presence languish.
Other challenges include maintaining a consistent voice and branding across all your channels, staying up-to-date with the latest platform changes and features, managing negative feedback or trolls, and protecting yourself against scammers or imposters.
Lastly, the the issue of cost-benefit must be considered; social media marketing may not be worth the investment if it’s not bringing in enough leads or sales to cover the costs.